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Content management systems (CMS) like Drupal and WordPress are powerful tools on their own, but when they are integrated with a contact relationship management (CRM) system like Salesforce, it can have an exponential impact on how you track users, transactions, and interaction.
Integration doesn’t always have to be a complicated or expensive endeavor, either, and no one approach is the right solution for everyone or every case. There are a number of ways you can benefit and a range of strategies—from self-service web-to-lead forms, to plug-ins and modules, to web services, to third-party platforms. This session will help you make sense of what’s available and which option makes sense for your needs.
About Our Instructor
Marcus Iannozzi | Chief Digital Officer at Tech Impact
Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.
This webinar was recorded on March 21, 2024.
