Content management systems (CMS) like Drupal and WordPress are powerful tools on their own, but when they are integrated with a contact relationship management (CRM) system like Salesforce, it can have an exponential impact on how you track users, transactions, and interaction. Integration doesn’t always have to be a complicated or expensive endeavor, either, and no one approach is the right solution for everyone or every case. There are a number of ways you can benefit and a range of strategies—from self-service web-to-lead forms, to plug-ins and modules, to web services, to third-party platforms. This session will help you make sense of what’s available and which option makes sense for your needs.
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Integrating Your Website with Salesforce: Understanding the Possibilities Video
