What is Digital Strategy? ... And Why You Really Need One Now
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"Digital strategy" is a popular buzzword, but what does it really mean for nonprofits—especially in an uncertain landscape? This half-hour coffee talk is meant to break it down in practical terms so you understand how a strong digital strategy helps organizations stay visible, protect their digital presence, and connect with the right people. Get your questions answered by our team of digital experts who can help you translate the jargon and use your time focused on digital tools to your best advantage. Whether you're new to digital strategy or looking to refine your approach, this session will provide clarity and actionable insights to help your nonprofit stay ahead.

*This coffee break webinar was recorded on March 5, 2025.


About Our Instructors 
Marcus Iannozzi | Chief Digital Officer at Tech Impact

Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.

Alyssa Rudnitskas | Manager, Design and Strategy Practice

Alyssa is a senior digital designer with over 15 years of experience in UX / UI design, branding, and information architecture.  Her extensive experience and unique perspective, gained from working with nonprofits to Fortune 500 companies, helps her design and scale high-quality solutions for clients of all sizes. 


Sam Mercury | Content Strategist

Samantha is a trained journalist turned copywriter and strategist who is passionate about creating cohesive and compelling content that helps organizations meet their goals. She has extensive experience with messaging development, branding, writing for digital and traditional channels, as well as specific expertise with higher education marketing and communications.


Alan Kwok | Digital Marketing Strategist

Alan has experience working in both the B2C and B2B industry where his skills include email and social media marketing, search engine optimization, website management, content creation, and marketing strategy. He brings a creative mindset and strategic approach to drive business goals and achieve measurable results.

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Instructors
Marcus Iannozzi
Chief Digital Officer