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Understanding how search engines work and leveraging that knowledge to improve SEO outcomes is crucial for your organization’s success. During this 60-minute course, you will gain the skills you need to build an SEO strategy and understand how and why the decisions you make impact your SEO ranking.

Throughout this course, you will:

• Gain a general understanding of how search engines work and how to leverage that knowledge to facilitate improved SEO outcomes.
  
• Learn how to maximize the chances of your site ranking by using an SEO framework & checklist.
• Learn what E-A-T is, what YMYL queries are & how they impact ranking.
• Understand the major on- and off-page factors that influence if and how pages appear in search results.

This is a pre-recorded live webinar that took place on November 11, 2020.

About Our Instructor

Sam Ruchlewicz | Vice President of Digital Strategy & Data Analytics, Warschawski
An award-winning marketer, early-stage investor, global keynote speaker and passionate innovator, Sam brings a diverse background spanning finance, business and marketing communications to create outsized, bottom-line results for organizations. Sam has been widely recognized for his work for clients and for his unique ability to distill complex concepts into simple, actionable steps for individuals. When he’s not helping clients at Warschawski, he’s teaching classes at some of the world’s most notable institutions, speaking at conferences, working on his golf game or watching the Flyers.