Creating and Sharing Impactful Visual Stories

Your nonprofit has a story, but do you know how to share it visually? Storytelling has evolved from mailings to newsletters to blog posts to social media, relying more on visuals than ever before. Visual storytelling is a crucial tool to communicate your mission clearly to your constituents, support your marketing and fundraising efforts, and showcase your nonprofit’s impact.

Session 1: What is Your Story and Why is it Important?
Session 2: How to Create and Share Your Story
Session 3: Creating and Sourcing the Visual Assets to Complete Your Story

This is a pre-recorded live webinar series that took place from April 8 - 22, 2021. All materials referenced in the recordings can be accessed here.

Learning Objectives:

  • Learn how to identify your audiences (donors, volunteers, clients) and how to tailor your storytelling to each.
    How to build a visual and narrative arc for your stories, including defining your goals and establishing a clear call-to-action.
    Review the various platforms and identify which are the most effective to share your stories.
    Learn how to tell a story using readily available devices and resources.

Tara Todras-Whitehill
Visual Storyteller and Consultant