How to Find Your Audiences On Social Media When Social Media Keeps Changing

The social media landscape is always evolving. Mainstream platforms are shifting priorities, and other platforms are emerging and gaining popularity quickly. Nonprofit organizations must reflect and rethink how they connect with their online communities. 

Join us for a timely conversation on understanding and engaging new audiences, even with limited capacity. We’ll cover: 

•  How to identify and reach the right audiences  

• Strategies for making the most of mainstream social media platforms—while navigating today’s evolving digital climate 

• Emerging platforms and trends nonprofits should keep an eye on 

This session is designed for nonprofit professionals who want to strengthen their digital presence while staying adaptable in a rapidly changing environment. Whether you're refining your strategy or starting fresh, you’ll walk away with actionable insights to help your organization grow online. 

Sam Mercury | Content Strategist 

Sam is a trained journalist turned copywriter and strategist with extensive experience in message development, branding, copywriting for digital and traditional channels, as well as specific expertise with higher education marketing. 

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