New Insights for Nonprofit Email Marketers Registration Closed

What’s the best day to send an email? What words should you include in your subject lines? Is preview text really that important? How does your email performance measure up to other nonprofits? 

Join this session to learn the answers to your biggest email marketing questions! Abby Jarvis and Sam Nyland will cover findings from Neon One’s newest research and practical tips for creating more engaging emails. You’ll learn:

• Nonprofit email performance benchmarks from 2022 (for both small and large organizations!)
• Fascinating data about the words and emotions that prompt your readers to open and read your messages
• Insight into how to use these new benchmarks to improve your own engagement
• Straightforward tips for creating great emails using tools in your own CRM or email marketing platform

This is a must-see session for anyone who creates emails for your nonprofit.


About Our Instructors

Abby Jarvis, Senior Content Marketing Manager at Neon One. 

Abby Jarvis is a writer and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing practical tactics nonprofits can use to build successful fundraising programs.

Sam Nyland, Product Marketing Manager at Neon One. 

Sam has a passion for helping small to midsize nonprofit organizations make a greater impact through the effective use of technology. Prior to joining Neon One, she worked with several small organizations, where she gained a deep understanding of the unique challenges that nonprofits face when it comes to technology and new tools. With her authentic and approachable style, Sam is able to empower fundraisers with best practices and tips & tricks that help them feel excited and confident about using technology to achieve their goals.

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