Designing a Digital Engagement Ladder: A Hands-On Workshop
Thursday, September 18, 2025
1:00 - 2:30 PM ET
Whether you’re engaging donors, volunteers, or program participants, finding your audience is only the first step. To build lasting relationships, your organization needs a strategy to move people toward deeper engagement over time.
In this interactive workshop, participants will learn how to design a digital engagement ladder—a step-by-step journey that guides a specific audience toward a desired action or goal. Through hands-on activities, you’ll identify key conversions, craft persuasive content, and explore ways to measure success.
Participants should come to the workshop with a real campaign or engagement goal in mind; you’ll use it as a working example throughout the session and leave with a draft engagement ladder you can continue building on. You'll learn:
- What a "conversion" is - and why it's essential to define
- How to design an engagement pathway that moves audiences toward action
- How to create content and messaging that persuades and motivates
- How to track and measure what's working
About Our Instructor
Marcus Iannozzi
Chief Digital Officer at Tech Impact
Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.
Details
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Date
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Thu, Sept 18 2025 1:00 pm GMT-4 (America/New_York) |
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End Date
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Thu, Sept 18 2025 2:30 pm GMT-4 (America/New_York) |
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Event Time Zone
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EDT |
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Cut Off Date
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Wed, Sept 17 2025 11:00 am GMT-4 (America/New_York) |
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Individual Price
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$95 |
$95
